Alfamart Expands to Zambales With Olongapo Branch Opening

Alfamart, the first and only Super Minimart chain in the Philippines, recently opened its newest in SM City Olongapo; its first store in the province of Zambales. According to Alfamart Philippines COO Harvey Ong, it represents a milestone in the brand’s expansion. “Our goal has always been to reach more underserved communities, to provide them with a convenient and affordable Super Minimart where they can get their daily needs,” said Ong. “This latest store in Olongapo will be our ‘branch-off point’ as we reach out to serve more communities in Zambales,” he continued. Olongapo City Mayor RolenC. Paulino was also in attendance at the opening of the new branch. Alfamart had a banner year in 2020. Despite the challenges, they were able to open their 1000th store last November. “The opening of the 1000th store is less an end and more of a new beginning. We were able to expand, despite 2020’s challenges, thanks to our staff, our partners, and the supportive communities that we serve. With the same support system, combined with our renewed fervor for 2021, we hope to continue expanding and reach more underserved communities and to grow with them,” Ong added.